The Prospecting and Access to Executives Masterclass

To be a good closer, first be a great opener!

Throughout the year, Airsys runs structured lead courses designed specifically to enhance your sales performance. Our courses have been purposely designed made with you in mind to maximise sale opportunities.

 
For 21st-century sellers, to get interest and gain access it's all about personalising and customising. Mere cold calling leaves the sales person cold and the customer even colder. ‘Data heaping' drains seller energy and loses time. Adopt our simple systematic measurable process to connect through to named relevant key players and open new leads ... or cut loose quickly and move on! First learn to:
 
  • Mine the wealth of customer contact intelligence at our fingertips
  • Identify and anticipate customer challenges
  • Craft relevant personal messages
  • Maintain your momentum and manage the load

Once we engage in a sales campaign and find who the relevant decision makers are, the need to build a path for sustained access to the most influential people in that client organisation. Then learn to:
 
  • Think and speak at the level of those Executives
  • Understand the critical issues they are grappling with
  • Create relevant value and be seen as Trusted Resource
  • Shape initiatives where you can contribute to that client's business

Course Length: 1 Day
Standard Market Rate £680
Your Airsys Dealer Rate: £330

Registration from 09:00. Start: 09:30 till 16:30

Content of the day:
 
  • What matters, who cares and what’s the win plan?
  • The prospectors challenge – ferocity and velocity
  • Competition? Differentiation? Desperation?
  • Data heaping: the busy burden and a fresh approach
  • It’s a numbers game but not as you knew it
  • Why your brand matters –  your mission and your scorecard
  • The prospect’s perspective and re-forming the funnel
  • Earning some attention insight and anticipation
  • Approach strategies - we all love a gatekeeper now 
  • The executive perspective and elevating your 
  • Speaking the executives’ language
  • Intelligent insight and goodwill hunting
  • 21C prospecting and crafting your messaging
  • Meaningful measurement: Mastering the '7/30 window’
  • Re-planning your prospecting and tools you can use
  • Re-forming your prospecting game plans
  • Confident control and curious clients
  • NOW what matters, who cares and what’s the win plan?


 

Malmaison, Oxford

This converted Victorian prison is now a stunning boutique hotel offering unique luxury meeting rooms and accommodation in historic Oxford. The building was converted between 2003 and December 2005, as part of the wider Oxford Castle regeneration project. The 95 rooms are converted prison cells and the hotel retains several original features such as metal doors and walk-ways.

Oxford Castle, 3 New Road, Oxford, OX1 1AY 

 

Weetwood Hall Estate, Leeds

Weetwood Hall Estate is set within nine acres of beautiful woodlands and gardens, built around a 17th Century Jacobean Manor House. The hotel offers exceptional four-star services and facilities along with a modern conference centre. The hotel is a member of the Yorkshire and Humber Regional Food Group and work closely with regional supplier to promote locally sourced food.

Weetwood Hall Hotel,Otley Road, Leeds LS16 5PS

Next Training

The Prospecting and Access to Executives Masterclass, Oxford

 25th September 2018

The Prospecting and Access to Executives Masterclass, Leeds

 27th September 2018

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Upcoming workshops

 

 

About

Revive, renew, or reshape the business strategy and set coherent initiatives for achieving it.

Become a single top to bottom cohesive team around clear goals and a golden thread of linked action, consistent messages and motivated people.

Renew the go-to-market game plan,refresh your value messages, and clarify your competitive edge.

 

 


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